About Cass

I'm a Brand and Marketing Director with 14 years in fashion: spanning AllSaints, Hunter Boots, Charlotte Olympia, La Perla, Radley London, and most recently Beaufort & Blake, where I led a full brand and marketing transformation as part of a close partnership with the founder.

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My background is rooted in content and social, which means I understand how audiences actually behave, not just in theory. That instinct runs through everything I do at a director level: shaping brand identity and positioning, directing campaign shoots, building creative teams, and making tight budgets work harder than they should.

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I specialise in founder-led, creative-first brands where the brief is rarely tidy and the work is genuinely hands-on. The brands I've worked with best are the ones that need both sharp strategic thinking and someone willing to get into the detail.

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Alongside director-level roles, I work as a freelance marketing consultantm helping premium and independent brands with strategy, social, and campaign direction, and as a UGC creator, producing video content trusted by brands for paid social performance.

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I'm currently open to senior in-house Brand and Marketing roles, as well as consultancy projects and UGC partnerships. If any of those fit what you're looking for, I'd love to hear from you.